How are we able to make sense of the objects around us, recognize them, and act on them in a meaningful way? These are challenging questions that require a concerted effort across disciplines. The THINGS initiative was born out of the idea that we can overcome these challenges by working on a shared set of objects, allowing us to bridge the gap between brain and behavior, recording techniques, species, and artificial intelligence. Many laboratories around the world have started collecting data with THINGS images. Anyone can be part of the initiative.